Steep and Cheap vs. Wacky Wednesday
Posted by Joe Lichtenberg on Sat, Dec 15, 2007 @ 02:12 PM
Ski season is here, and I've been hitting the various ski sites to get ready.
Consider these two different ski merchandisers' approaches to moving distressed inventory that I have just seen:
One is Reliable Racing. This company sells great race gear. Every Wednesday I get an email from them with their "Wacky Wednesday Special," which is one item they're discounting.
The other is www.steepandcheap.com. I subscribed to their "alert" and I see, in their words, "one killer gear deal, one at a time until it's gone." I get a pop up window on my desktop for each new item as it comes on sale, then they show me a fuel gauge indicator that goes from full to empty. When it gets to "E", it's gone, and I get another pop up for the next item.
Guess which approach works better?
My first reaction when I found steepandcheap.com? "Oh, man, this is gonna cost me alot of money!"
(I am in no way affiliated with steepandcheap.com, although I acknowledge that I have a problem with skiing, and with buying more ski gear than one skier could ever possibly need).