Just 12% of Senior Marketers See Value in Consumer-Generated Media…
Posted by Joe Lichtenberg on Wed, Jun 27, 2007 @ 01:28 PM
That's according to the fifth annual PRWeek/Manning Selvage & Lee Marketing Management Survey...
According to Advertising Age's article on the report, "one reason may be hesitation to give the consumer more control. Only 22% said they were ‘very willing' to allow consumers more control. Others said it could harm their businesses and there is no clear return on investment."
My personal plea to the 88% of marketers that don't see the value in web 2.0 and consumer-generated content: Please don't ignore it.
Read the entire AdAge article, and my comments on the article here.